12th july 2006

yes, those mac ads

if you don't know what i'm talking about when i speak of the new 'i'm a mac, i'm a pc' ads from apple, you may have to google it first as there isn't a chance that i'm going to link to them here. i know you - the mac users anyway - are probably thinking 'typical pc user, he knows macs are better, and the ads prove it, so he's gonna ignore them', but that's not actually my issue with the ads. the reason i hate them, and i do, is this...

when i was 15 and doing gcse (that's an exam for my non-british reader) art and design, if we had this whole mac vs pc thang going on, and my teacher gave me a advertisement project to do called 'i'm a mac, i'm a pc' from apple's side, i would have created these ads. i would have a young, cool, hip, good looking, recognisable actor (ideally from some kind of recent hip hollywood comedy film that the 'kids' loved) play the mac, and then - and this is good - i'd get some middle aged, grey, geeky, boring, accountant (no disrespect to accountants) type bloke to act as the pc. i'd then write a script that was increadibly see-through. i'd make it look as though pcs can't play music, create videos, build websites, etc and that macs were soooooo cool that you couldn't create a spreadsheet on it even if you wanted to! and i'd definitly ignore the countless numbers of performance tests that have been carried out for years that invariably see the pc win, or that i can buy a pc for me, one for t'wife, and a spare one to run as a web server, for the cost of one small-i-big-m-ac. and after all that, i'd probably get a 'c', maybe a 'c+', with some comment from my teacher about 'trying harder', 'more thought', 'be original', 'less predictable', etc.

so the point of this post? (you mean i have to have a point to post something on my own site? damn) it's the fact that i do like the vh1 spoof ads.

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